OTT Platforms and the Move to Ad-Supported Streaming

OTT platforms are gaining users at a fast pace these days.

An environment has been created where content can be enjoyed regardless of location.

However, as subscription fees keep rising and extra costs are added,

attention is shifting toward free streaming platforms.

This post explores the growth of OTT and the reasons free streaming is gaining attention.

What is the origin of OTT platforms?

OTT started as an internet-based alternative to traditional broadcasting.

Thanks to mobile and tablet accessibility,

the user base grew rapidly.

After the pandemic increased time spent indoors,

OTT usage increased Subscription Cost dramatically.

The appeal and limits of OTT services

OTT’s core benefit is selecting content based on personal taste.

Multiple OTT platforms release new shows and movies regularly.

There are also some limitations.

Growing costs create frustration for users.

User sensitivity to pricing continues to grow.

What is ad-supported streaming?

Free platforms allow viewing in return for advertisements.

Viewers enjoy various genres without paying.

Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.

Although ads appear, users save money while platforms earn revenue.

Growth reasons of FAST services

FAST is a rapidly spreading trend in streaming.

As more people look for free entertainment after the pandemic, ad-based platforms gained focus.

Emerging FAST platforms are gaining attention.

A wide content range boosts usage.

To wrap things up

Users seek alternatives as OTT pricing increases.

Finding the right platform is part of the experience.

Content consumption will keep evolving.